''Fashion should appreciate the fluidity of a woman. Anything she wears must echo her flexible personality and revere her feminine grace.'' - Naina Seth
For Fashion Entrepreneur Naina Seth creating garments is an artistic & enlightening experience. Her love for fashion stems from a motivation to design authentic styles which enhance the quintessential beauty of a woman. With an endless love affair with the art form of draping Naina is passionate about creating new looks using fluid & non constructional design elements. She constantly challenges herself to create silhouettes and form in artistic ways from a variety of fabrics. Naina’s fascination with fabric manipulation is always visible in her designs in the form of fluid cuts, pleats & gathers. She loves using fabrics that flow and fall beautifully, these fabrics for her stand for purity, passion & luxury – the three things that people desire the most. Her approach while designing every garment is to end up with an outcome that is fresh, feminine & forward looking, leaving a piece of herself in every design she makes.
For Fashion Entrepreneur Naina Seth creating garments is an artistic & enlightening experience. Her love for fashion stems from a motivation to design authentic styles which enhance the quintessential beauty of a woman. With an endless love affair with the art form of draping Naina is passionate about creating new looks using fluid & non constructional design elements. She constantly challenges herself to create silhouettes and form in artistic ways from a variety of fabrics. Naina’s fascination with fabric manipulation is always visible in her designs in the form of fluid cuts, pleats & gathers. She loves using fabrics that flow and fall beautifully, these fabrics for her stand for purity, passion & luxury – the three things that people desire the most. Her approach while designing every garment is to end up with an outcome that is fresh, feminine & forward looking, leaving a piece of herself in every design she makes.
With its atelier based in Mumbai - India, spreading its wings to Dubai - UAE with their company Maison NA-KA our design house has come a long way. Launching different clothing lines over the years our Fashion House is a brand within which are many brands. Currently running 3 labels launched over the years , namely, Label Naina Seth is a brand within a brand amongst Label NA-KA & CHAM CHAM.
Year 2011 Label Naina Seth A brand for women with an Indian soul and a global heart
Year 2019 NA-KA A brand that is all about size-fluidity, light as air fits, and any time anywhere dressing.
Year 2022 CHAM CHAM A brand that stands to be lavish, upscale & bold.
One thread that wounds the labels together is their authenticity and motto to design for every woman no matter her walk of life or body type.