''Fashion should appreciate the fluidity of a woman. Anything she wears must echo her flexible personality and revere her feminine grace.'' - Naina Seth
For Fashion Entrepreneur Naina Seth creating garments is an artistic > enlightening experience. Her love for fashion stems from a motivation to design authentic styles which enhance the quintessential beauty of a woman. With an endless love affair with the art form of draping Naina is passionate about creating new looks using fluid > non constructional design elements. She constantly challenges herself to create silhouettes and form in artistic ways from a variety of fabrics. Naina’s fascination with fabric manipulation is always visible in her designs in the form of fluid cuts, pleats > gathers. She loves using fabrics that flow and fall beautifully, these fabrics for her stand for purity, passion > luxury – the three things that people desire the most. Her approach while designing every garment is to end up with an outcome that is fresh, feminine > forward looking, leaving a piece of herself in every design she makes.
Naina Seth Design House Journey
Label Naina Seth
With its atelier based in Mumbai - India, spreading its wings to Dubai - UAE with their company Maison NA-KA our design house has come a long way.
Launching different clothing lines over the years our Fashion House is a brand within which are many brands.
NA-KA
Launching different clothing lines over the years our Fashion House is a brand within which are many brands.
Currently running 3 labels launched over the years , namely, Label Naina Seth is a brand within a brand amongst Label NA-KA & CHAM CHAM.
CHAM CHAM
Year 2011 Label Naina Seth
A brand for women with an Indian soul and a global heart
Year 2019 NA-KA
A brand that is all about size-fluidity, light as air fits, and any time anywhere dressing
Year 2022 CHAM CHAM
A brand that stands to be lavish, upscale & bold
One thread that wounds the labels together is their authenticity and motto to design for every woman no matter her walk of life or body type.
OUR PILLARS
Zero Waste
Since inception Label Naina Seth set its roots in inculcating zero pre consumer textile waste in its design process. This Design Approach was keeping in mind not only the environmental benefits but also to break the barriers of sizing in fashion.
Customer First
We pride ourselves at Naina Seth Design House to be an inclusive fashion label.
Our tailoring techniques ensure comfort of our customers first!
We deeply believe in the statement reuse, re purpose and reclaim. We create handmade capsule collections which are designed to last. Wear them now, wear them a decade later, our styles last forever.
Ethical Responsibilty
We source our fabrics and raw material ethically & take fair trade pricing very seriously.
We extend the same Ethical standards of fairness, honesty, and loyalty to build a client relationship, as in any personal or business dealing.